As one of the world's leading premium car manufacturers, Lexus has a considerable responsibility when it comes to the environment. We produce cars, and cars cause pollution which has a detrimental effect on the world around us. However, we believe that cars are essential to our day-to-day lives, and Lexus owners in particular value the time they spend in their vehicles.
It's clear that cars, and the freedom of mobility they provide, are here to stay. The answer to the ecological question, for us, lies in technology and intelligence and, crucially, our long-standing working principle, the Pursuit of Perfection. Each step forward we take is about elevating driving pleasure while at the same time continuously pursuing ever-greater efficiencies. Our aim, eventually, is for a zero-emissions Lexus – and as a leader in automotive technology, we're in a strong position to realise this ambition. In the meantime, a host of innovations and initiatives such as lightweight engineering, a sophisticated fuel-injection system, 'clean diesel' technology and recycling solutions are playing their part in helping to limit the immediate ecological burden.
THE ENVIRONMENT AND HYBRID TECHNOLOGY
The most notable example is the Lexus RX 400h, the world's first luxury hybrid SUV. Our hybrid technology, a combination of petrol and electric power, greatly reduces emissions, boosts economy and, perhaps surprisingly, actually heightens performance and engine responsiveness. What's more, hybrid technology may well provide the perfect platform to create a zero emissions vehicle. The International Energy Agency certainly thinks so. It says that, over the next five to 10 years, hybrid vehicles are, 'the only practical way in which the environmental and energy objectives in the transportation sector can be pursued, especially because hybrid vehicles can easily be adjusted to operate on advanced or alternative fuels such as bio-fuels and natural gas.
It's important to remember, though, that we will make sure that the unique pleasures associated with Lexus ownership are always high on the agenda.