'A capacity to continuously and relentlessly acquire and apply knowledge to evolve and innovate.'
Mr. Takeshi Yoshida, Lexus Managing Officer.
Great work, whether it's art, architecture or engineering, cannot be hurried. This is all the more important when it's work that affects people's lives. On the road to excellence, every step must be scrupulously considered. Lexus applies this level of attention to everything it does.
We realise that the 'ideal' vehicle is redefined every day as new technologies are created and the parameters of perfection shift and expand. We know that every great design breakthrough marks the starting point of an even greater one. With this knowledge firmly at the forefront of our minds, we remain both practically and philosophically committed to our task.
That task, however difficult to achieve, is very simple to define: Lexus pursues perfection. However, we acknowledge that this pursuit involves a continuing and evolving journey, rather than a destination.